Cincinnati Reds

In 2014 I started leading design for marketing campaigns at the Reds. Our original goals were to utilize red in a new and fun way from previous campaigns, develop bold imagery, have simple tag-lines, and include matchup, time, and date. To achieve these goals we developed a simple style where the images take center stage and the typography stays simple and to the point, using color to contrast the information. Below are samples of our advertising between 2014-2016. These campaign reached billboards, emails, banner ads, digital ads, television, in-stadium messaging, social media, and print.