Cincinnati Reds

In the fall of 2013 I lead a redesign of the Cincinnati Reds scoreboard. Baseball is a beautiful intersection of sports and statistics (lots and lots of statistics), and with this comes the unique challenge of guiding fans through the game with everything from interactive games to player stats.

The main goals of this project were to simplify the workflow for our game day operators, deliver a deeper, easier to understand fan experience and develop unique spaces for corporate sponsorship.

The control room

A scoreboard control room during a game is a beehive of energy. 30 plus crew members are needed to make the show happen. The above photos are systems we developed internally to run every digital display in the ballpark, all with different data being displayed during the game. These tools were developed internally with the help of our partners at Daktronics, Chyron, Click Effects and many more.

Design System

One of the big goals for the new design was simplifying the experience for our fans and we accomplished this with color, and lots of it, to separate the stories of the Reds and our opponents. Above are a few pieces of our design system. Each team had 50+ deliverables to create the game experience, all served up automatically where and when we needed them. Below are a small sample of the options we used during the in game experience to deliver relevant stats.